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Digital Marketing


The Digital Marketing program at Al-Zaytouna University for Science and Technology is one of the pioneering programs, granting a bachelor's degree upon completion of 132 credit hours.
The program focuses on equipping students with the knowledge and skills necessary to manage digital marketing strategies effectively, with an emphasis on using digital communication tools to achieve marketing goals for organizations.


  • Graduating highly skilled specialists in digital marketing management.

  • Equipping students with the ability to develop and refine various concepts in business management.

  • Developing specific analytical skills, problem-solving abilities, and decision-making methods.

  • Enhancing the ability to communicate in business and management through digital communication tools.


  • Gaining knowledge in modern digital marketing tools and techniques.

  • Developing analytical skills to use digital marketing metrics and applications.

  • The ability to propose solutions to complex marketing problems using critical thinking skills.

  • Evaluating opportunities to increase profits and improve organizational performance through digital marketing initiatives.


  • Managing digital marketing teams in companies and organizations.

  • Developing marketing strategies through social media platforms.

  • Analyzing marketing data to improve advertising campaigns.

  • Working in advertising agencies and digital marketing firms.


The curriculum includes a range of theoretical and practical courses in digital marketing, in addition to courses in business management and electronic communication techniques.
The detailed curriculum can be viewed on the university's website.


To join the program, the following requirements must be met:

  1. A high school diploma (Bagrut or Tawjihi) according to the requirements of each specialty.

  2. Achieving the minimum required grade:
    Digital Marketing - 65%.


To register at Al-Zaytouna University – Baqa Path, the following documents must be submitted:

  • The original high school diploma.

  • A copy of the personal ID (front and back).

  • Other required documents according to the admission procedures.


Number of in-person teaching days: 3 days a week.
Location of meetings:

  • At Al-Zaytouna University (in-person).

  • At Baqa College (in-person via Zoom).
    Transportation is available through Baqa College.