}

For more details

Free consultation

Business Management


The media track operates in three interconnected areas: the educational field, the professional field, and the socio-cultural field. The goals of the program have been derived from these fields, which are:

  • Providing students with a high-level educational culture that enables them to continue their studies towards advanced degrees in higher education institutions both in the country and abroad.

  • Training professionals at a high level in various media fields, equipping them with a broad theoretical and practical-professional culture. This culture provides students with tools and capabilities to understand and analyze the structure and function of the media and the processes they undergo. The program aims to provide graduates with professional skills and an updated set of professional tools, as well as developing creative competencies and abilities, so that graduates can integrate into various practical fields following media: print journalism, digital journalism, broadcast journalism, radio, television and documentary cinema, and strategic media (marketing and public relations).

  • Preparing a new generation for shared life, enabling them to be a bridge between the two major communities in the country: the Arab community and the Jewish community.


The program offers multiple specialization opportunities according to students' interests and market needs:

  1. International Business Management: Focuses on developing business management skills in multicultural international environments.

  2. Small and Medium Business Management: Provides students with practical knowledge to manage projects efficiently and successfully.

  3. Digital Marketing Management: Offers the latest tools and techniques used in e-marketing and brand management.


The program aims to graduate students who possess the following skills:

  • The ability to critically analyze and make strategic decisions.

  • A comprehensive understanding of the local and international economic and social environment.

  • The ability to plan and execute successful projects and initiatives.

  • Effective communication skills that enable them to build strong professional networks.

  • Commitment to ethical values and social responsibility in business management.

  • The acquisition of learning, adaptation, flexibility skills, and the development of independent and critical thinking.

  • Preparedness to make changes and adapt professionally in light of rapid technological changes and competition.


  • A high school diploma (Bagrut) with a general average of at least 80, along with outstanding grades in mathematics and English.

  • Passing the Psychometric Test with a score of at least 500.

  • Proficiency in English at a level that qualifies the student to meet academic requirements.

  • Passing the Hebrew language exam (Yael) for non-native speakers.


  • Working in local and international institutions and companies in the fields of marketing, management, finance, and information systems.

  • Creating and managing private projects that contribute to the development of the local economy.

  • Pursuing graduate studies in business administration or related fields.


  • Exceptional learning environment: Combines theoretical and practical aspects to prepare students for the job market.

  • Strong professional networks: Partnerships with leading companies and institutions.

  • Commitment to community values: Focus on community development through entrepreneurial projects and sustainable initiatives.

  • Diversity of fields: Combines economic, technological, marketing, and psychological aspects to prepare qualified graduates.

  • Focus on creativity: Encourages innovative and entrepreneurial thinking among students.

Join the Bachelor's program in Business Administration at Baka College to be part of a unique educational journey that opens up horizons of success and excellence in the business world.